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Cover brings VTuber phenomenon to U.S. audiences


Cover Corp. has expanded outside of Japan, bringing virtual creators known as VTubers to U.S. audiences. The market is getting its test now as to whether VTubers — where humans give voice to 3D avatars in concert performances — can catch fire on the global stage. And the big talent agency is hoping that the […]

Tokyo-based Cover promotes and stages the “hololive production,” and this week it hosted a second solo concert show dubbed Grimoire by the English VTuber Mori Calliope at the Hollywood Palladium in Los Angeles. When I asked Tanigo what made VTubing take off in Japan, I noted that CodeMiko(created by Youna Kang) was really one of the first VTubers that took off in the U.S., based on a hilarious comedy routine built around gaming. On October 30, VTuber Elizabeth Rose Bloodflame released a cover of The Beatles’ timeless song “Blackbird.” This rendition brings a refreshing, modern interpretation that’s sure to charm both longtime fans and new listeners.

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