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Cowboy expands at-home e-bike services to more riders

Ad hoc e-bike services with a la carte pricing.

Cowboy, the boutique Belgian maker of e-bikes, is taking the training wheels off its On-Demand offering of ad hoc services previously being tested in just a few cities. The On-Demand service offering is now available nationwide in Germany, Belgium, the Netherlands, and Luxembourg; as well as “the capitals region” for France, the UK, Austria, Sweden, Denmark, and Italy (including Milan); and Glasgow. These latest announcements come as Cowboy enters a period of sustained profitability for the first time in its existence, buoyed by the launch of its excellent new upright Cruiser model.

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