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Cowboy launches all-road electric bike to attract riders beyond European city centers

Cowboy is launching a brand new bike called Cowboy Cross. It’s an all-road model that aims for comfort and long distance trips.

And if you look at the persons riding those Cowboy bikes, most of the time, you’ll see a young adult heading to an office with a laptop in a backpack. AdaptivePower is the feature that automatically adjusts the power of the motor depending on the current slope and weather conditions — it that was under the spotlight following a patent suit with eBikeLabs. Cowboy mostly sells its bikes to customers living in Belgium (its home country), Germany, France, the Netherlands and the U.K.

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