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Cowboy’s new all-road e-bike adds suspension and a much bigger battery

The Cowboy Cross is the company’s first “all-road” model, with thicker, bigger tires, seat suspension, inverted fork suspension and a substantially bigger battery for more extended trips—or simply fewer trips to the charger.

With the Cross, the addition of a rear rack fused to the frame and an expanded range of 120km (in ideal conditions) both mean it’s designed for more involved trips beyond a simple jaunt around your neighborhood. Cowboy couldn’t help tinkering with its companion app, and these bikes will launch with new social aspects for your rides, adding league tables between groups of riders and incentives to pump those pedals using your legs. Madly pedaling to reach your app goals in a place like London, where you might miss a junction, cyclist or runaway baby stroller if you blink, simply doesn’t seem wise.

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