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CPG startup Keychain snags $30M to build in India, grow in the US
Keychain doesn't have a single customer in India — but the team helping it scale across North America and beyond is entirely based in Gurugram, a suburb of New Delhi.
“India’s position as a global technology hub has made it a compelling destination for product development, even for startups that have no direct business in the country,” said Neha Singh, co-founder of the Bengaluru-based private market intelligence platform Tracxn, in an interview with TechCrunch. The OS offering will compete with traditional ERP systems like Oracle, QAD, and Plex, which require add-ons like TraceGains and Redzone to be usable for manufacturers, the startup said. Keychain’s search and Discovery layer with an AI integration Image Credits: KeychainKeychain already helps brands and retailers find third-party manufacturers in food, beverage, supplements, health, and beauty categories and is looking to expand its platform to pet and household products later this year.
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