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Craig Federighi ignited Apple's AI efforts after using Microsoft's Copilot
Despite years of working to develop AI systems, it wasn't until Christmas 2022 when Craig Federighi played with Copilot that the company truly got behind the idea.
However, a new report from the Wall Street Journal claims that despite all these years working on Machine Learning, and despite having ex-Google AI chief John Giannandrea, it could be true that Apple is substantially behind. A disconnect from a highly deadline-focused Apple and the more Google-like relaxed team run by Giannandrea, prevented the company forming a cohesive, coherent AI plan. Giannandrea was also reportedly held back by a lack of resources given to him within Apple, to the extent that his team regularly used Google's cloud services for its work.
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