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Creatio makes the case for CRM automation via agentic AI with Energy release


By integrating agentic, generative, and prescriptive AI into a single solution, Creatio positions itself at the forefront of a new era.

This 8.2 update, codenamed “Energy,” combines no-code enterprise CRM app development with a unified suite of AI capabilities, designed to help businesses achieve faster results and higher productivity through streamlined, intuitive automation tools. Burley Kawasaki, Creatio’s Global VP of Product Marketing and Strategy, told VentureBeat in a recent video call interview: “We believe we’re in the early stages of a new era of business automation, driven by no-code and AI. This vision is evident in Creatio’s new features, which place AI at the core of the platform and leverage recent advances in large language models (LLMs) from OpenAI, Anthropic, and Google.

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