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Creators getting paid to post on Threads don’t understand its algorithm either

Some creators are making thousands of dollars a month posting on threads thanks to Meta's bonus program but even they don't understand how its algorithm works.

An artist who was able to pay off credit card debt, a photographer making extra cash by replying to the most polarizing posts she can find, a food blogger trying to start interesting conversations. This has led to a bizarrely random quality to the feed, what blogger Max Read dubbed “the gas leak social network.” It’s not uncommon to see a recommended post from someone you’re totally unconnected to talking about a trivial inconvenience, or a medical condition or some other anodyne anecdote. It’s also created an opportunity for people looking to game the app’s algorithm by posting spammy content, generic questions or polarizing takes meant to attract as many replies as possible.

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