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Critics say new Google rules put profits over privacy
Google is allowing advertisers to collect more personal information, which is harder for users to control.
"By explicitly allowing a tracking technique that they previously described as incompatible with user control, Google highlights its ongoing prioritisation of profits over privacy," said Lena Cohen, staff technologist at the Electronic Frontier Foundation. "The same tracking techniques that Google claims are essential for online advertising also expose individuals' sensitive information to data brokers, surveillance companies, and law enforcement," she added. He adds that he hopes ad tech companies conclude "that it isn't the appropriate way to use consumer data," but expects them to look at fingerprinting as an option in order to better target adverts.
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