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Cruise employees ‘blindsided’ by GM’s plan to end robotaxi program
The news came by Slack message. Cruise CEO Marc Whitten, who took the top post in June, posted a message Tuesday afternoon in the company’s
GM, which acquired the self-driving car startup in 2016, would no longer fund the company, ending a mission that hundreds of Cruise engineers had worked on for years. Staff were told they “should be proud” of themselves and that “the technology will live on,” noting there would be a restructuring and that it would take several months for Cruise to transition to GM’s team. In 2021, GM projected that Cruise would have tens of thousands of custom-built Origin robotaxis on the road that could generate$50 billion in annual revenue by the end of the decade.
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