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Cursor's Go-to-Market Playbook: How an AI Coding Assistant Hit $100M+ ARR
Cassius AI is the Cursor for Marketing. It is an AI marketing copilot for early stage teams, built to automate content, SEO, social media growth, outreach, and more for busy founders. Stop doing marketing manually. Let AI agents handle it 24/7.
This post dissects Cursor's go-to-market strategy and traction tactics – from a brilliantly executed freemium model to community engagement and launch hacks – and distills actionable takeaways for founders of developer-focused AI startups. Early on, even developers at OpenAI (the very company powering Cursor's AI models) started using it enthusiastically, followed by engineers at Shopify, Midjourney, Instacart, and other "cool kid" tech firms – not due to any enterprise deal, but because individual devs were obsessed with the productivity boost. The founders and team members often shared new feature updates, demo videos, and humorous anecdotes (like the time an overworked Cursor session quipped "write your own damn code," which went viral in dev circles).
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