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Cybertruck Leads Tesla’s Used-Car Collapse
Once hyped as the indestructible truck of the future, the sci-fi pickup is now leading a massive plunge in used Tesla values as the company grapples with the fallout from its CEO's politics.
Unveiled in a now-infamous 2019 event where its supposedly “bulletproof” windows shattered on stage, the sci-fi pickup, with its polarizing stainless-steel design, was hyped by CEO Elon Musk as an indestructible vehicle that would completely disrupt the lucrative truck market. Elon Musk’s increasingly controversial political actions have alienated the core of Tesla’s original customer base: environmentally conscious, liberal-leaning buyers. His high-profile role in the Trump administration’s infamous Department of Government Efficiency (DOGE)—which slashed federal budgets and fired employees—along with his promotion of far-right and white supremacist ideas on his social network X, has fundamentally damaged the Tesla brand.
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