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Dark patterns
Dark patterns are tactics websites or apps use to nudge, manipulate or trick you into spending more money than you’d planned or providing personal data that’s not needed.This page describes common dark patterns you will encounter online, so you can identify and avoid them when shopping online.
Some hidden costs are even sneakier, such as a pre-selected free trial period for a service that renews automatically if you don’t cancel before it ends - charging your card for an ongoing membership. Confirm shaming is loaded language designed to make you feel silly or worried if you don’t agree to buying a product or service. You may only have to provide basic details to subscribe for a product or service, but to cancel you may need to go through multiple steps online or even have to phone the company and progress through attempts to talk you out of it.
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