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Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
The advertising industry is immensely powerful, and disturbingly opaque.
At the time, Publicis CEO Arthur Sadoun said that the new corporate integration would allow his company to deliver “personalized messaging at scale” to some 91 percent of the internet’s adult web users. If the software decides this is the case, the CoreAI algo can automatically start showing Lola ads for those reduced price juice brands, Sadoun says. Banning behavioral ads would “fundamentally change the financial incentive for online actors to constantly surveil” web users and share their data with brokers, Cohen said.
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