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Data broker selling de-anonymized info to face FTC lawsuit after all | Kochava tried to argue that selling sensitive info doesn’t directly cause harms


Kochava tried to argue that selling sensitive info doesn’t directly cause harms.

That included a Catholic priest who resigned after he was outed by a group using precise mobile geolocation data to track his personal use of Grindr and his movements to "LGBTQ+-associated locations." The FTC also pointed to invasive practices by journalists using precise mobile geolocation data to identify and track military and law enforcement officers over time, as well as data brokers tracking "abortion-minded women" who visited reproductive health clinics to target them with ads about abortion and alternatives to abortion. “Where consumers seek out health care, receive counseling, or celebrate their faith is private information that shouldn’t be sold to the highest bidder,” Levine said.

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