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Data Brokers Face New Pressure for Hiding Opt-Out Pages From Google
After reporters found dozens of firms hiding privacy tools from search results, US senator Maggie Hassan insists the companies explain their practices—and pledge to improve access to privacy controls.
They compile sprawling dossiers often packed with precise location histories, political leanings, and religious affiliations, then sell and resell those profiles, powering everything from hyper‑targeted ads to law‑enforcement surveillance. At the same time, contract documents show the US intelligence community is preparing a centralized marketplace to streamline purchases of commercially available data—giving agencies shared access to large repositories of sensitive information without the court orders traditional surveillance typically requires. “Instead of requiring people to navigate byzantine labyrinths to protect their personal information, these companies have a responsibility to make the tools that allow Americans to exercise their right to privacy easy to find and use,” Hassan tells WIRED.
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