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Data center tech is exploding but adoption won’t be easy for startups


Startups are building tech to make data centers more efficient and sustainable but good tech isn't always enough for meaningful adoption.

Francis O’Sullivan, a managing director at S2G Ventures, told TechCrunch that the speed with which this space is growing may actually make it harder for startups to find partners willing to test their tech or take a chance on it. The customer base for this kind of tech is also arguably more concentrated, and with that, likely harder to penetrate, said Kristian Branaes, a partner at climate-focused VC Transition. Helena Samodurova, the co-founder of Incooling, a Netherlands-based startup looking to cool data centers down, launched her company six years ago, before the current AI hype.

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