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Data centers contain 90% crap data


We need to talk about the data. Crap data.

We’re destroying our environment to create and store trillions of blurred images, half-baked videos, rip-off AI ‘songs’, rip-off AI animations, videos and images, emails with mega attachments, never-to-be-watched-again presentations, never-to-be-read-again reports, files and drawings from cancelled projects, drafts of drafts of drafts, out of date, inaccurate and plain wrong information, and gigabytes and gigabytes of poorly written, meandering content. I have spent almost 30 years working with hundreds of the largest organizations in the world in some 40 countries, trying to help them to better manage their content and data. The average organization has hundreds of unsanctioned third-party app subscriptions being paid for by some manager’s credit card, storing everything from project chats to draft reports to product prototypes.

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