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Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager


In an enterprise world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem—product thinking is.

Own canonical metrics and treat them like APIs — versioned, documented, governed — and ensure they’re tied to consequential decisions like $10 million budget unlocks or go/no-go product launches. Build internal interfaces — like feature stores and clean room APIs — not as infrastructure, but as real products with contracts, SLAs, users and feedback loops. Many data products fail not from bad modeling, but from brittle systems: undocumented logic, flaky pipelines, shadow ownership.

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