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Data Is Very Valuable, Just Don't Ask Us To Measure It, Leaders Say
The Register's Lindsay Clark reports: Fifteen years of big data hype, and guess what? Less than one in four of those in charge of analytics projects actually measure the value of the activity to the organization they work for. The result from Gartner -- a staggering one considering the attention he...
The Register's Lindsay Clark reports: Fifteen years of big data hype, and guess what? For more than 90 percent of the 504 respondents, value-focused and outcome-focused areas of the D&A leader's role have gained dominance over the past 12 to 18 months, and will continue to be a concern in the future. It is difficult, though: 30 percent of respondents say their top challenge is the inability to measure data, analytics and AI impact on business outcomes.
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