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Dave & Buster's To Allow Customers To Bet On Arcade Games

Arcade giant Dave & Buster's said it will begin allowing customers to bet on arcade games. "Customers can soon make a friendly $5 wager on a Hot Shots basketball game, a bet on a Skee-Ball competition or on another arcade game," reports CNBC. "The betting function, expected to launch in the next...

From the report: Dave & Buster's, started in 1982, now has more than 222 venues in North America, offering everything from bowling to laser tag, plus virtual reality. As a boom in betting increases engagement among sports fans, digital gamification could have a similar effect within Dave & Buster's customer base by allowing loyalty members to compete with one another and earn rewards. "We're creating a new form of kind of a digital experience for folks inside of these ecosystems," said Madding, Lucra's chief operating officer.

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