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David Beckham teams up with China tech giant Alibaba
David Beckham has officially become a brand ambassador for the Chinese e-commerce giant Alibaba with advertisements to follow.
The former footballer was quoted in the press release saying: “AliExpress is helping fans get even closer to UEFA Euro 2024 this summer, by offering them great prizes as the action takes place on the pitch.” Temu focused on running adverts during the last two Super Bowl competitions and Shein has leveraged major partnerships with influencers that have a Gen Z target audience. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.
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