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David Hasselhoff joins Make Green Tuesday Moves to fight climate change with games
Hollywood icon David Hasselhoff has joined PlanetPlay’s global alliance of video games, influencers and more to fight climate change.
Starting today, (July 2nd 2024), each participating studio is launching specially created “green” items featuring The Hoff within their game(s), which will be exclusive to the MGTM movement and remain live until the next monthly activation begins. Proceeds from the sale of The Hoff’s content – which can comprise new and/or upcycled DLC goods such as characters, skins and items – will be invested into fully certified sustainability projects by PlanetPlay’s eco-donate platform. Rhea Loucas, CEO at PlanetPlay, said, in a statement, “The Make Green Tuesday Moves initiative embodies the incredible potential of the games community to drive meaningful change.
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