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Dawn of a new era in Search: Balancing innovation, competition, and public good
Google search is in the news.
We will not delve into other remedies that have been already suggested (such as restricting default search agreements, providing access to clickstream and query data, or splitting AdWords, Android, YouTube, and Chrome from Google) because we believe they address the wrong problem and fail to pave the way for true innovation and better outcomes for consumers. Mandating fair access to it or treating it as an essential facility could address the core issues identified in the US vs. Google case, aligning with the Sherman Act’s objective to promote innovation and genuine competition that benefits consumers. Together, we can work towards a future where search technology is harnessed for the greatest public good, fostering innovation, respecting privacy, and ensuring equitable access to the world’s information - all while prioritizing the needs and rights of consumers.
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