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Day Rates (2023)
Reflections on a year of charging by day.
Whether that’s pitching a week-long discovery period or a three week design phase, I’ve noticed that clients instantly understand that things take time – something that can be lost in a flat-fee (broken down or otherwise). This increases the risk of ‘out-of-scope’ conversations or – worse – delivering something we know isn’t the best solution because we fixed the quote before we started working There are plenty of legitimate reasons to increase a rate or day estimate for larger companies: e.g. additional meetings/processes/stakeholders, usage rights, validation, etc.
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