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Dbrand offers customer $10,000 and an apology following backlash

Despite the so-called apology, Dbrand says it is "not going to stop."

The company, which makes skins, cases, and accessories for tech products, made a joke about the customer's name in a quote reply viewed over seven million times. Dbrand's original post on X (formerly Twitter) has been viewed over seven million times and was called out by users in replies as awful, unprofessional, and racist. The fiasco started when Bhuwan Chitransh reached out to Dbrand on X about a MacBook skin purchased from the company that showed signs of discoloration.

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