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Dbrand’s brash social media schtick just cost the company $10,000


Dbrand’s rude comments went too far.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. On Tuesday, Dbrand reposted a complaint from a customer, Bhuwan Chitransh, who said that the skin they purchased for their MacBook changed color after just two months. “You’re allowed to make shitty jokes, but the internet has made it pretty clear what it think[s] about this one, and the harm from it is unnecessary.” Dbrand deleted the post hours later, acknowledging that it “created a platform for hateful discourse.” Brownlee, who has worked with Dbrand on a line of icon-filled device skins, said it was “good to have you back” after the company deleted its post.

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