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Deadpool and Wolverine movie marketing blitz hits video games
Deadpool and Wolverine hits theaters on July 26 and video game partnerships are a major part of its final marketing push.
In addition to a wide variety of brands, the third Deadpool outing (and his first in the Marvel Cinematic Universe) is leveraging video game partnerships to promote the film to players. To celebrate the launch of Deadpool and Wolverine, Xbox ran two giveaways featuring controllers complete with posterior padding. Marvel Snap, the mobile collectible card game from Second Dinner and Nuverse, has themed its current competitive season around Deadpool.
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