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Deal Dive: Iron Sheepdog is fixing short-haul trucking from the bottom up
Iron Sheepdog is building tech for the short-haul trucking industry that short-haul truckers actually want to use.
Mike Van Sickel, Iron Sheepdog’s co-founder and CEO, told TechCrunch that the company spent its first few years making sure it could get customer adoption and reach profitability. There are other companies looking to help fix this including TruckIT and Loadtraxx, but Iron Sheepdog looks like one of few, if not the only, venture-backed startup tackling this problem. While it seems obvious that companies should build products that the organizations they are targeting will actually use, that doesn’t always happen, and there are a lot of industries that remain behind technology-wise as a result.
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