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Deepfake democracy: Behind the AI trickery shaping India’s 2024 election


As India prepares for the world’s largest elections, parties are turning to AI for novel – and dangerous – strategies.

In recent months, the Dravida Munnetra Kazhagam (DMK), which rules the southern state of Tamil Nadu, has used AI to resurrect its iconic leader M Karunanidhi from the dead, using lifelike videos of the former movie writer and veteran politician at campaign events. During the election campaigns for the state legislatures of Madhya Pradesh in central India and Rajasthan in the west last November, police registered multiple cases for deepfake videos targeting senior politicians including Modi, Shivraj Singh Chauhan, Kailash Vijayvargia (all BJP) and Kamal Nath (Congress). But by passing the buck to private companies, the government is raising questions about the sincerity of its intent to regulate manipulative content, said Prateek Waghre, the executive director of India’s Internet Freedom Foundation, a leading New Delhi-based tech policy think-tank.

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