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Deepfake Scams Are Distorting Reality Itself


The easy access that scammers have to sophisticated AI tools means everything from emails to video calls can’t be trusted.

With the spike in the capabilities of generative AI over the past few years, scammers can now create realistic fake faces and voices to mask their own in real time. Last year, a retiree in New Zealand lost around $133,000 to a cryptocurrency investment scam after seeing a Facebook advertisement featuring a deepfake of the country’s prime minister encouraging people to buy in. Scammers often use images and videos of real people, deepfaked to slightly change their faces or alter what they’re saying, to target their loved ones or hijack their public influence.

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