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Deepfakes of your dead loved ones are a booming Chinese business


People are seeking help from AI-generated avatars to process their grief after a family member passes away.

The most basic product comes as an interactive avatar in an app, and the options at the upper end of the range often involve more customization and better hardware components, such as a tablet or a display screen. Every April during the Qingming festival, Chinese people sweep the tombs of their ancestors, burn joss sticks and fake paper money, and tell them what has happened in the past year. Unlike cloning someone who’s still alive, which often involves asking the person to record body movements or say certain things, posthumous AI replications must rely on whatever videos or photos are already available.

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