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Defeated CEOs are now conceding hybrid working is here to stay

Last year, 62% said they expected a full-time return to the office, but KPMG's data shows they're backtracking.

At the time, 90% of CEOs even admitted that they were so steadfast on summoning staff back to their vertical towers that they were sweetening the pot with salary raises, promotions, and favorable assignments to those who showed face more. Amazon is perhaps the most documented example of how ugly the RTO battle can get: Around 30,000 employees signed a petition protesting the company’s in-office mandate, and more than 1,800 pledged to walk out from their jobs to take a stand. “The shift demonstrates the cementing of hybrid work models, as CEOs increasingly recognize flexibility as a key factor in attracting and retaining top talent.”

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