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Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's...
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. Clarke went on to claim that the new naming strategy was supported by research involving "tens of thousands of customers," and argued that no company owns common words like "pro" or "max." The design of this year's next-generation iPhone 17 will allegedly feature a smoother transition between the edges of the device and the back cover, owing to Apple's use of a new glass-and-metal splicing material process.
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