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Dell killing the XPS name is an unforced error
At CES 2025, Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a bad idea.
Finally, there is the Dell Pro Max line, which as its name suggests comprises systems built to deliver maximum performance (i.e. workstations). Dell seems to believe that people who only read reviews every four or five years right before they buy a new laptop just aren’t familiar with the XPS name — which might be true. But my retort is that the XPS line was always meant for enthusiasts — the type of discerning folk who care about design and are willing to pay more for fancier materials, better performance and shaving a couple millimeters or ounces off a device when possible.
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