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Delta changed the game for CES press conferences
Airplane snacks? Flight simulators? Celebrities? Coffee smells? Indoor fireworks? A concert? Delta did that at Sphere for CES 2025.
Of course, the company stacked the audience with employees and guests, plus it trotted out a couple of celebrities — Viola Davis and Tom Brady — which I saw as a throwback to the CES keynote days of old. Several times during CEO Ed Bastian's address there were interactions with planes where the seats rumbled and blown air provided a sense of flying, complete with directional, immersive audio. I don't know that any other company will invest what the airline did in the hosting and production this week, but it was immediately apparent that the bar had been raised, and that a ballroom at Mandalay Bay or The Venetian will no longer suffice if you're looking to make a lasting impression.
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