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Delta denies using AI to come up with inflated, personalized prices | Delta finally explains how its AI pricing works amid ongoing backlash.
Delta finally explains how its AI pricing works amid ongoing backlash.
Factors weighed by the AI system, Carter explained, include "customer demand for seats and purchasing data at an aggregated level, competitive offers and schedules, route performance, and cost of providing the service inclusive of jet fuel." "Given the tens of millions of fares and hundreds of thousands of routes for sale at any given time, the use of new technology like AI promises to streamline the process by which we analyze existing data and the speed and scale at which we can respond to changing market dynamics," Carter wrote. He explained the AI system helps Delta aggregate purchasing data for specific routes and flights, adapt to new market conditions, and factor in "thousands of variables simultaneously."
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