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Denmark to tackle deepfakes by giving people copyright to their own features


Amendment to law will strengthen protection against digital imitations of people’s identities, government says

He told the Guardian: “In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI.” The move, which is believed to have the backing of nine in 10 MPs, comes amid rapidly developing AI technology that has made it easier than ever to create a convincing fake image, video or sound to mimic the features of another person. The changes to Danish copyright law will, once approved, theoretically give people in Denmark the right to demand that online platforms remove such content if it is shared without consent.

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