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Dentsu launches House of Creators on Roblox
Dentsu launched its House of Creators initiative on Roblox to support the next generation of creators who make and share content online.
Furthermore, in a society where people’s values and preferences are becoming more fragmented and diverse, it is challenging for marketers to find content that will generate enthusiasm (strong engagement) from users, Dentsu said. We build the tools and platform, but our creators are the real engine for new and compelling experiences, powering the future of immersive content creation. We decided to invite leading Japanese IPs such as One Piece, Attack on Titan and Naruto to join Roblox experiences,” Aoki said.
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