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Designing for the Eye: Optical corrections in architecture and typography


The Nuberodesign Blog

It is therefore not a matter of replacing precise counting, measuring, and constructing with a vague, fluctuating, arbitrary feeling that no one can verify, but rather of simply recognising the actual visual impression – whose assessment requires a very well-trained eye – as autho­ri­tative. However, what’s most important to understand about it is, in my view, that it stands as the antithesis of the Microsoft Excel mindset: Totally uncompromising in concept and ex­e­cu­tion, it is the polar opposite of mediocrity, a monu­mental middle finger to “good enough”. That is the real reason why someone would arch the foundation of a 70-metre-long building upwards by the width of a hand, and why someone else would take enough time and care to make the shapes of letters fit one an­oth­er visually in the most subtle ways.

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