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Desperate to boost competitiveness, Samsung calls up old guard to run chip business
Jun Young-hyun was named head of Samsung Electronics’ DS division less than half a year after becoming leader of the company’s future business division.
Attention is now focusing on whether Samsung Electronics will succeed with its strategy of bringing back a veteran in an era when the industry environment has been rapidly shifting. In contrast with other rechargeable battery makers who secured clients through an aggressive approach to orders and large-scale investment, Samsung SDI focused on bolstering quality, forgoing expansions in market share while reexamining its projects. But it remains unclear whether the same strategy will work in the semiconductor industry, which has been shifting due to recent rapid advancements in AI technology and frictions between the US and China.
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