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Despite free access to GPT-4, Microsoft’s Copilot app hasn’t impacted ChatGPT installs or revenue
Microsoft Copilot, the company's recently launched AI chatbot built with OpenAI technologies, does not yet appear to be siphoning users away from OpenAI's
App store intelligence provider Appfigures, which ran the new analysis, theorizes that Copilot’s launch has been largely unnoticed by potential consumers, something that could be due to several factors. Though that record was later beaten by Instagram Threads, the AI chatbot’s launch was still one of the highest-performing app releases of the past couple of years, having been previously topped only by the February 2022 arrival of Trump-backed Truth Social. Copilot, meanwhile, is not seeing the same attention — perhaps because ChatGPT already has a devoted install base who isn’t interested in a switch, or because the holiday launch and lack of promotion meant many potential users missed the news of its arrival.
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