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Despite international hires, TikTok is Chinese at its core
Rest of World spoke to more than a dozen employees who said that TikTok remains answerable to ByteDance rather than its international leadership.
“Because Douyin is so crazily successful, there’s a knee-jerk reaction to say, hey, we need to replicate that overseas,” Chris Pereira, founder of consultancy iMpact, which advises Chinese firms on global expansion, told Rest of World. According to Rui Ma, a China tech analyst who co-wrote a Harvard Business Review report on ByteDance’s organizational strategy, the company pools together key personnel from different departments, such as software engineers, designers, and data scientists, to form shared-service platforms (SSP). ByteDance’s failure in giving American local employees more say in running TikTok has made the app vulnerable to criticism, but a potential sale could help address those issues, said Pereira.
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