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Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet
"We're very engaged on the tariff discussions, Apple CEO Tim Cook said. "On the pricing piece, we have nothing to announce today."
While almost a $1 billion in extra fees paid to the government is nothing to sneeze at, Apple is so enormous that one analyst on the quarterly earnings call described the hit as surprisingly low. He explained that Apple is now importing a larger portion of its iPhones from India, rather than China, keeping the tariff hit reduced. The biggest hit in tariff costs for Apple, he said, was with the AppleCare and the accessories businesses — aka spare parts to fix a broken device covered under its warranty program, and things like iPhone cases.
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