Get the latest tech news
Diddo’s new funding will bring its shoppable TV API to streaming platforms
Diddo is an API for streaming services and other platforms to integrate shoppable video, enabling consumers to buy their favorite characters' clothing and Diddo, an API for platforms to integrate shoppable video, raised $2.8 million in seed funding.
Funnily enough, it started as a Google Chrome extension built for Nair’s and Sullivan’s mothers, “Selling Sunset” fans who wanted to dress like their favorite reality TV stars. The funding round was led by Link Ventures, with participation from Neo, Dante D’Angelo (Valentino), Erica Lockheimer (LinkedIn), Camille Ricketts (ex-CMO of Notion), an unnamed Disney exec, and Scott Forstall, who is known for leading the Apple team that created iOS, among others. Diddo has signed deals with 12 companies so far, including DailyMotion, Mux, the Highlights App, social sports platform PlayersOnly, film and TV collective The Big Picture, fashion brand Blaire New York, and more.
Or read this on TechCrunch
