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Digg is coming back, thanks to its founder — and Reddit’s
It’s 2004 again, y’all.
A smidge over two decades ago, he’d launched a social and link sharing website that, for years, was known as “the homepage of the internet.” Since then, Digg had been through several owners and many pivots, Rose had gone on to several other careers, and the internet had moved on. The team isn’t shy about the comparison but thinks that by better engaging with the community, and without the growth-at-all-costs requirements of being a public company, they can build something that takes better care of its users. “If you come on day one,” Rose says, it’s 99.9 percent nostalgia and you’re like, damn, this is like a slightly updated version of Digg that looks really cool.” Give it some time — maybe even just a few weeks, if the new team ships as fast as Mezzell promises — and it’ll be something different.
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