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Digg Returns: Digital Platform Relaunching in Bid to Bring “Good Vibes” Back to Social Media


Reddit co-founder Alexis Ohanian and Digg founder Kevin Rose are backing the deal, with the new Digg to be led by CEO Justin Mezzell.

“The thing that’s interesting these days in terms of kind of restoring some of the original vibes of Digg and making it a more productive and safer place for people to connect is that we have a whole slew of technologies at our disposal now that we just didn’t have back then,” Rose says. “This stuff is really interesting in that we’re finally able to transition this into this world of moderators where instead of them being the janitors and the police, they can hopefully lean on a little bit more of the AI to do this heavy lifting for them so that they can be the director of good vibes and restore a lot of the positive things that came out of social media.” “I can say that the ideas that we have around monetization are certainly a lot more in the camp of not turning a blind eye to all the hard work and effort that the community builders and moderators are putting into the system and making sure that they’re brought along for the ride,” Rose says.

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