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Digital Turbine: mobile game ads can have more impact than social ads
Digital Turbine has released a study highlighting the opportunities for brands to reach a variety of consumers via mobile games.
Given that 70% of U.S. consumers play mobile games and 21% of these players rarely or never use social media, there’s an opportunity for brands to reach their target audience in-game. We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. Very few people don’t engage in the fun and convenience that mobile gaming offers, which shows in the diverse appeal for both audience interests and brands.
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