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Direct-to-consumer is redefining mobile game monetization
In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.
Its audience spans across demographics, from younger hardcore FPS players with deep pockets to the women gamers flocking to casual games in record numbers. The mobile S2S integration enables complete lifetime value (LTV) and return on advertising spend (ROAS) measurement for purchases made within the application and on the web shop. Xsolla recently introduced a loyalty-as-a-service (LaaS) solution that seamlessly integrates ready-made, customizable reward systems to encourage player engagement and spending, without the need for extensive backend development.
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