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Discord announces mobile ad format to broaden game ad opportunities
Discord announced plans to expand its successful Video Quests advertising format to mobile devices.
The initial pilot for Video Quests on Mobile will launch in June 2025, offering advertisers a prime opportunity to showcase trailers, make impactful announcements, and highlight premium content to Discord’s player community. Since its launch in 2024, Quests have powered successful advertising campaigns with some of the most popular and recognizable gaming, media, and entertainment franchises, including Diablo, Street Fighter, Max’sDune: Prophecy, World of Warcraft, Genshin Impact, and more. Max aimed to build excitement and drive awareness for its highly anticipated TV series Dune: Prophecy, engaging audiences and creating buzz ahead of the premiere.
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